01 / The model

Your brand.
Our marketplace setup.

A partnership that connects marketplace selling, day-to-day operations and fulfilment from our warehouse.

Built around your products

Keep your identity.
Connect the operations.

Your products keep their existing brand name. Brand Relay takes the marketplace seller role in the agreed setup.

The model uses a separate selling company and its own marketplace seller accounts. We agree which products and channels are in scope, then coordinate the work needed to operate them.

We handle fulfilment from our warehouse. Brand Relay remains your single point of contact across marketplace operations and the services included in your agreement.

Clear roles from the start

Who does what.

One shared setup.
Responsibilities agreed together.

Your brand

Bring your products, brand assets and product information. Agree the assortment, positioning and commercial terms with us.

Brand Relay

Coordinate the agreed marketplace sales operation, listings, order flow, customer service and fulfilment. Stay your single point of contact.

Our warehouse

Your stock is stored, picked, packed and dispatched from our warehouse, with returns handled within the agreed scope.

The practical details

A clear basis
for working together.

Will our products keep our brand name?

Yes. Your products keep their existing brand identity. Brand Relay is the marketplace seller for the agreed setup.

Do you operate through our seller account?

The Brand Relay model uses its separate selling company and marketplace seller accounts. The account setup and responsibilities are agreed before launch.

Who is our contact for fulfilment?

Brand Relay. We handle fulfilment from our warehouse, so you have a single point of contact for the agreed operation.

How are stock and commercial terms handled?

Stock ownership, pricing, fees, settlement, reporting and returns responsibilities are agreed for your partnership. The scope of fulfilment is defined as part of that setup.

Which marketplaces and countries can we discuss?

We start with your assortment, product requirements and target markets, then assess suitable channels together. Channel availability and launch scope are confirmed for each partnership.

Let’s make the next connection

Where could your
brand go next?

Tell us what you sell and where you want to grow.

Start a conversation

Marketplace operations and fulfilment.
Brand Relay is your single point of contact.